I beg your pardon!!

What you say is truly what you get. The Bible says “Ask and ye shall receive!” How true this is when applied to the words used by salespeople. When a doctor visits with you, their tools of

When a doctor visits with you, their tools of trade are their prescriptions, stethoscope and thermometer. The salesperson’s tools of trade are their words and presentation kit. Too often these tools of trade are not maximized to their full potential.

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This article is written and contributed by David Jackson, The Sales Doctor. David Jackson CSP author of “Winning Through Service” is an international speaker and trainer on all sales and customer service aspects.