Create Positive Impact in Front of the Camera, Yana Martens
Create Positive Impact in Front of the Camera
Video calls, meetups, and training are becoming increasingly common during the pandemic. Since you’ve started to work from home or work remotely, you may not have had a chance to think about how you look onscreen.
We’ve seen so many leaders and celebrities who look unprofessional doing video updates, looking like they’ve just gotten out of bed, with dishevelled hair, and sitting in tracksuits, with bad lighting. It sends a strange message to their audiences.
Your clients, co-workers, business partners will make (often unconsciously!) assumptions about your personality based on what they can see in the video!
When you’re taking a video call in your living room, it can be difficult to know what you should be wearing, how to act, how to adjust your lighting and background.
Whether a relationship is online or face to face, they are all built on the same principles – credibility, trust, and likeability. Video is a powerful communication tool for building trust and engagement in the online world.
During T\this ILP Online Masterclass we explored:
- How to feel comfortable and confident in front of your camera
- Lighting / Background / Equipment
- How to look your best (the right outfits and camera angles)
- The importance of non-verbal communication (facial expressions & hands movements)
- The psychology of trust and credibility
Yana Martens – Video Coach
Yana is a regular ILP Melbourne Meetup contributor who always promotes us using video social media, so we know how good she is. Yana’s expertise is based on an understanding of self-image and human behaviour from a degree in psychology, combined with years in front and behind the camera, as a model and photographer.
Yana helps her clients to elevate their personal brand by increasing self-awareness, encourage them to get out of their comfort zone and face their fears of being seen and judged. With over 14 years experience in front of the camera, she knows exactly how it feels, and how to address all negative thinking that might arise.