Who are your customers?

Customers are the beginning and the end of marketing. If you’re not customer-oriented in today’s tight markets, you can forget it!

It’s so fundamental, it’s almost ridiculous to say it. Caring for customers comes naturally to all great marketers.

As a customer yourself, however, you’ll recognise that many companies show their customers almost criminal neglect. They go for the one-off sale, forgetting – if indeed they ever knew – that the next sale starts as soon as the last sale was closed.

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This article is written and contributed by David Jackson, The Sales Doctor. David Jackson CSP author of “Winning Through Service” is an international speaker and trainer on all sales and customer service aspects.