From the Litmus Team – Late 2020
What’s happening in the world of email since COVID-19?
2020 has brought an onslaught of change, but one thing is constant: how organizations use email to build relationships and drive sales with customers.
Email use around the world continues to grow at a steady pace. Statista projects global email users will increase from 3.9 billion in 2019 to 4.48 billion in 2024.
And businesses are ramping up accordingly. Even amid challenges like the COVID-19 pandemic, email provides organizations with a way to connect, provide value, and stay top of mind for prospects and customers.
Over 2,000 marketing professionals weighed in on what’s driving their email strategies and what they think the future of email looks like. Respondents included email and marketing specialists, team leads, managers, directors, VPlevel executives, and C-level executives all in the marketing field.
More than half of respondents hold leadership positions, while 44% of respondents hold positions like email designer, developer, digital strategist, and marketing analyst. Enough background—let’s dive into the good stuff: what’s happening in email today… and predictions for tomorrow.