Improve your brand’s performance with a High-Level Brand Audit
Masterclass – Improve your brand’s performance with a High-Level Brand Audit.
Recorded Wednesday 25 May 2022
In this masterclass, Sandy and John Archer – Branding and Marketing experts and directors of Elephant Creative Design, will help you uncover potential weak spots in your brand that might be affecting every area of your business.
What is a brand audit?
A brand audit is a check-up that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and gives you guidance on how to improve it. To perform a thorough and effective brand audit takes time, but it’s good to regularly take stock of how well your brand is performing and where to focus your time and attention to improve it.
That’s why we created a ‘High-Level Brand Audit’, which takes a quick but effective snapshot of the core elements of your brand and identifies where you might be underperforming and where your attention is best spent.
Building a strong brand takes constant care and consistent nurturing, but with so many areas to work on, it can sometimes be overwhelming to know where to start.
We’ve developed 20 questions that cover the whole spectrum of Brand Strategy, Brand Creation and Brand Marketing and quite quickly give you that high-level snapshot to give you a big-picture perspective on how well your brand is performing.
As we work through all of the questions (using one lucky volunteer to focus on their brand), we’ll dig deeper into each answer and why everyone plays an integral role in the success of your brand.
You will uncover insights behind some of branding’s biggest misconceptions – including:
- Why a brand is so much more than just a logo or how you ‘look’
- Why it’s important to market your brand.
- Why branding does add value to your business (and bottom line) and should be on your to-do list now, not later.
- Why branding should be at the heart of and central to your business activities, not just decoration you add at the end.
You will receive a pdf template to work through the Audit yourself, and for each participant on the call, Sandy and John are also offering a complimentary brand consultation to unpack the results and help you clearly see the next best steps for your brand.
This ILP masterclass is available for anyone. Watch now.