Create a Competitive Advantage By Applying The “Hybrid Authority Formula”

Addressing Skill Gaps in Australia

Many coaches, consultants and aspiring course creators, have some powerful and incredible stories to tell. These untold stories are like sitting on a mountain of knowledge. Unfortunately, these powerful stories often never see the light of day.

This Masterclass will change all of that!

If you:
  • Feel lost and confused with how you can best share and deliver what you know
  • Struggle to take what you know and put it into a structure that will deliver the outcomes people need are looking for
  • Don’t know how to take your existing coaching program or content and turn into an ecosystem of digital learning products to help you scale
  • Don’t know how to package your hidden knowledge into a Signature Solution that will make you stand out from your competitors
  • Don’t have the confidence to market and sell your course
  • Are unsure how to price your programs so that you are getting paid what you are worth, while still providing your clients immense value.

In this engaging Masterclass, ILP Fellow, Matthew Mason, will show you how to leverage your expertise with the Hybrid Authority Formula – a powerful combination of instructional design, psychology and marketing strategies that will help you create courses that not only educate, but also motivate and empower your students. With this formula, you’ll be able to turn your knowledge into a program that makes a lasting impact on your students’ lives. Matthew will also the #1 secret that 7-figure mentors are using to increase their impact and income.

This Masterclass is ended. if you are ILP member then you can login to watch the Masterclass Recording


Chief Learning Architect at Mavenzeal (A digital learning agency)

Matthew is the Chief Learning Architect at Mavenzeal, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.

His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.

As the Chief Learning Architect at Mavenzeal, a digital learning agency, Matthew is a force to be reckoned with in the field of learning design. With over 20 years of experience and multiple awards under his belt, he is a true master at creating impactful, results-driven learning experiences that help individuals and organizations scale their business. His passion for helping people leverage their expertise to create real-world impact is unmatched, and his designs consistently deliver outstanding results. Recognized as a leading expert in the industry, Matthew holds the prestigious titles of Certified Learning Professional (CLP) and Certified Online Learning Facilitator (COLF), and is a sought-after speaker and consultant.

ILP logo

Monthly L&D Insights

Keep up-to-date with L&D industry news and events.

You have Successfully Subscribed!